Member Portal

Founder Profiles

Aunna Herbst, D.O.

Chief Medical Officer and Co-Founder

  • Co-Founder SALT Health, 2019
  • 20+ years in primary care and functional medicine practice
  • World expert, Medical-genomics, an advanced DNA test providing comprehensive, clinical-focused knowledge of health risks and benefits within a person’s genetic makeup.
  • Certificate, Institute for Functional Medicine
  • Director of Clinical Operations and Onsite Physician for the prestigious Cleveland Clinic, Center for Functional Medicine
  • Author, Functional Medicine in Primary Care
  • Oklahoma State University College of Osteopathic Medicine

As Chief Medical Officer, Dr. Herbst leads SALT Health as one of the country’s most influential leaders in Functional Medicine. Her knowledge elevates and inspires learning throughout the medical team. Members love the compassion, competence, patience and confidence that reflect the elevated care provided by Dr. Herbst and her team. A frequent member comment is, “I’ve had a problem for years and this is the first time anyone has discovered the root cause and provided a comprehensive care plan. I never experienced this level of healthcare in my life!” Dr. Herbst is a life long learner and her team benefits from continual enhancements that include higher and higher standards in clinical services. Dr. Herbst oversees clinical performance including compliance with HIPAA and other regulatory requirements. Dr. Herbst is a passionate advocate for children with Down Syndrome and a pioneer and world expert on advanced DNA testing and breakthrough insights that benefit their life.

“More than 20 years ago, my life had led me to the point where I was laying on the floor, sick and exhausted. Out of desperation I saved my own life and promised to help others. But first I had to get down to the root of my problems. This practice called functional medicine is the principle foundation for SALT Health, and it is the reason I now stand strong and healthy. My goal is to change health care as it stands. Restoring optimal function to a body will restore hope in health care. I am a physician, a doctor who believes compassion can be mixed with knowledge. Patients need more than a pill to fix their ailments. They deserve providers who will look for the reason they are ill and help them stop it and develop a plan for their optimal health and wellness.”

Jordan Cash

Co-Founder & Chief Executive Officer

  • 2019, Co-Founder SALT Health
  • Fellow, American College of Healthcare Executives (board-certified healthcare executive)
  • Hospital President and System Level Executive for 10 years with leadership service in small/rural facilities to a large 500+ bed facility with a full array of specialists and advanced treatments
  • Executive Outpatient Clinic Leader – 200+ providers across 100+ clinic locations
  • Numerous Board Appointments, including The United Way, Educational Foundations, Community Crisis Center, Economic Developmental Services, and the YMCA)
  • Recognition, “2015 Achievers Under 40,” Oklahoma Journal Record

Jordan Cash is a seasoned healthcare executive with over 20 years of leadership experience in hospitals, health systems, and now, as co-founder and CEO of SALT Health. Drawing from a career that spans rural hospitals to 500+ bed facilities and system-wide executive roles, Jordan brings a unique perspective to the challenges—and opportunities—within American healthcare.

Motivated by a personal health journey and a deep conviction that healthcare must be more proactive, personalized, and relationship-driven, Jordan helped launch SALT Health as a disruptive model in Northwest Arkansas. Under his leadership, the company has exceeded growth expectations, built a multidisciplinary team culture rooted in excellence, and become a trusted destination for patients seeking clarity, partnership, and whole-person care.

As CEO, Jordan oversees strategic direction, operations, talent development, and organizational growth—balancing innovation with a relentless commitment to quality. His leadership continues to attract attention from across the region as a forward-thinking voice in healthcare reform and free market medicine.

“The vision for SALT Health was born out of personal experience—mine, Dr. Herbst’s, and my wife Jessica’s. We realized you can upgrade nearly every part of your life—cars, hotels, even your coffee order—but not your healthcare experience.

For people who want to be proactive and preventive with their health, the traditional system doesn’t offer many options. We set out to change that.

Our goal was to create something different: access, partnership, and a level of care people aren’t used to seeing in healthcare. By integrating medical care with fitness, nutrition, and spa services, we’ve built a model that doesn’t just treat symptoms—it transforms lives. This isn’t just a clinic. It’s a new kind of healthcare experience—one designed to be personal, powerful, and truly life-changing.”

Jessica Cash

Co-Founder & Chief Experience Officer

  • 2019, Co-Founder SALT Health
  • 15+ years in branding, marketing and patient acquisition and retention
  • 2020, Developed a Member Care Strategy in response to Covid and established communication and engagement options with a successful outcome of zero hospital stays and zero deaths.
  • American Red Cross, Donor Recruitment Specialist
  • Nonprofit Dental Clinic, Administrative Leader
  • Rural Health Initiative, Child Advocate

Chief Experience Officer developing the SALT Health’s brand identity, and the processes to optimize and elevate each Member’s ideal healthcare journey. Jessica leads all marketing, communication and interactions that promote optimal Member care. Member testimonials speak to exceptional experiences and health breakthroughs that they weren’t able to achieve from other providers. Jessica has launched several innovative events to engage members, including 5K races, art therapy, mountain biking, cooking classes, potluck dinners, a community cookbook and numerous educational events featuring SALT’s key providers. Jessica’s creativity is on display throughout the entire SALT Health facility.

“What sets SALT Health apart from traditional healthcare is the notion of partnership, where the patient shares equal relationship status with the team members. We’re very picky about who comes onto our team,” Jessica pointed out. “They need to have the patient as the first focus, then everything else falls in place. We’ve been able to recruit top talent purely because they’re so excited about being free to practice as they think is the best fit under the direction of our chief medical officer, Dr. Herbst. That includes the freedom allowing them to spend time with the patient, to really dive in and gather the best health solutions possible.”